Supplement maker sues competitors over misleading consumers

dietary supplements pills probiotics Supplement maker sues competitors over misleading consumers Arizona dietary supplement manufacturer and distributor Nutritional Distribution LLC, doing business as Athletic Xtreme, is cracking down on its competitors, accusing them of marekting dietary supplements as healthy and safe when it says they contain ingredients that are harmful to humans and are in violation of federal laws.

According to the complaint filed in the U.S. District Court for the Southern District of California, sports supplement maker and marketer Chaos and Pain LLC marketed dietary supplements containing selective androgen receptor modulators, or SARMs, as dietary supplements promising numerous benefits without negative side effects of steroids.

But, the lawsuit contends, SARMs are not safe for human consumption. They are synthetic drugs designed to have similar effects as testosterone, but they can cause health problems including excessive hair growth, breast growth in men, high blood pressure and liver toxicity.

Athletic Xtreme alleges that the defendant’s false advertising gives body builders and others seeking performance enhancement and muscle building limited incentive to try its own reportedly natural product. Athletic Xtreme claims that Chaos and Pain LLC is responsible because the company created an illegitimate marketplace catering to those who were not fully informed of the risks of SARMs, and introduced false and misleading statements into interstate commerce.

SARMs are prohibited by the World Anti-Doping Agency. They are not legally allowed in dietary supplements or any over-the-counter products.

Athletic Xtreme is requesting a trial by jury and seeks judgment against the defendant for damages and other relief the court may deem is justified.

Source: Northern California Record