The Centers for Disease Control and Prevention (CDC) has launched a campaign to help states fight the nation’s growing opioid epidemic. Rx Awareness is a powerful communication campaign featuring real-life accounts of people recovering from opioid addiction and those who have lost loved ones to prescription drug overdoses.
The campaign is designed to raise awareness among Americans about the risks associated with the use of prescription opioids and stop misuse and abuse of the drug. The campaign’s tagline, “It only takes a little to lose a lot,” uses testimonials to explain the dangers of prescription opioids whether they are taken for medical or non-medical purposes. Campaign materials include videos, audio ads, social media ads, internet banners, web graphics, billboards and posters.
“The U.S. Department of Health and Human Services is committed to using evidence-based methods to communicate targeted messages about the opioid crisis and prevent addiction and misuse in every way we can,” said HHS Secretary Tom Price, M.D. “Prevention is a key piece of the five-point strategy HHS unveiled under the Trump Administration for combating this crisis, which has left no corner of America untouched.”
The CDC launched the Rx Awareness campaign in partnership with state and local agencies and organizations across the country. The ads, which began Sept. 24, will run for 14 weeks in Ohio, Kentucky, Massachusetts and New Mexico. A broader release to additional states will be funded through the CDC’s Prescription Drug Overdose: Prevention for States and Data-Driven Prevention Initiative programs.
“This campaign is part of CDC’s continued support for states on the frontlines of the opioid overdose epidemic,” said CDC Director Brenda Fitzgerald, M.D. “These heartbreaking stories of the devastation brought on by opioid abuse have the potential to open eyes – and save lives.”