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Bayer HeathCare Pharmaceuticals 1 articles

FDA cracks down on deceptive advertising of drugs

In early 2009, Bayer HealthCare Pharmaceuticals launched a $20 million advertising campaign for its blockbuster birth control pill, Yaz. The ads carried the same message: “You may have seen some Yaz commercials recently that were not clear. The FDA wants us to correct a few points in those ads.” What the Food and Drug Administration (FDA) wanted Bayer to clarify are what the agency considers misleading statements about the drug’s ability to improve women’s moods and clear up acne while downplaying the drug’s potential health risks. Yaz, also known as Yasmin or the generic Ocella, is currently being blamed for ... Read More