When it comes to promoting a new drug or medical device, drug makers can get creative. But when they overstep the lines, the Food and Drug Administration (FDA) steps in to point out the error of their ways. Such is the case with drug maker Bayer. In 2009, the company partnered with the social media site Mom Central. The plan was to organize in-home events designed to promote the use of the company’s Mirena IUD. The small, flexible, T-shaped device is inserted into the cervix where it releases a small amount of hormone to prevent pregnancy as well as reduce ... Read More
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