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Holiday data breach described by Target’s CEO as “a real punch in the gut”

Target’s CEO, Gregg Steinhafel, told CNBC that the data breach that has left millions of customers’ sensitive personal information exposed was “a real punch in the gut.” After disclosing information about the credit and debit card information cyber-crime, Target’s sales have taken a dramatic turn for the worse. “Clearly customers were confused, they were frustrated, they didn’t really understand,” Steinhafel said. “It was a pretty big impact.” According to YouGov’s BrandIndex, a daily measurement of brand perception among the public, Target’s reputation among shoppers plunged during the final shopping days before Christmas when the security breach was first announced to ... Read More