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FDA cracks down on deceptive advertising of drugs

In early 2009, Bayer HealthCare Pharmaceuticals launched a $20 million advertising campaign for its blockbuster birth control pill, Yaz. The ads carried the same message: “You may have seen some Yaz commercials recently that were not clear. The FDA wants us to correct a few points in those ads.” What the Food and Drug Administration (FDA) wanted Bayer to clarify are what the agency considers misleading statements about the drug’s ability to improve women’s moods and clear up acne while downplaying the drug’s potential health risks. Yaz, also known as Yasmin or the generic Ocella, is currently being blamed for ... Read More

FDA cracks down on misleading drug promotions

Dr. Margaret Hamburg, the newly appointed chief of the Food and Drug Administration (FDA), is flexing her muscles with drug makers over questionable product promotion, in an effort to live up to her promise to step up enforcement of oversight of drug makers, device manufacturers and other companies the agency oversees. Last year, the FDA issued 41 enforcement letters, twice as many as it issued in 2008. “We’re trying to get the point across to industry that we want them to comply with the law because it affects public health,” Thomas Abrams, head of the FDA’s Drug Marketing, Advertising and ... Read More