In a recent article on drug advertising, STAT analyzed data from Kantar Media, Nielsen, and iSpot.tv market reports. STAT noted that the data neglected to include the hundreds of millions of dollars spent on digital ads and social media, focusing on the list price of TV and print ads, as it is more difficult to isolate costs in these new advertising categories. “Pharma companies know who they’re going after, and they really focus on reaching those people,” Timothy Calkins, a marketing professor at Northwestern University’s Kellogg School of Management, told STAT. Based on the results of the data, top drug ... Read More
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