It wasn’t enough that Bayer Healthcare overwhelmed the oral contraceptive market with its No. 1 selling, $800 million-earning Yaz birth control pill. The powerful drug company is at it again, this time introducing a new oral contraceptive, Natazia. Bayer cleverly launched Yaz in 2006, promising that the new formulation birth control pill – a combination of ethinyl estradiol and drospirenone – not only prevented pregnancy but also helped treat premenstrual symptoms and acne. Women began to ask their doctors for the pill by name, skyrocketing sales. Soon after, a review by the Food and Drug Administration (FDA) found the ads ... Read More
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