Aggressive ad campaigns led to dramatic increases in testosterone use

Aggressive marketing campaigns waged by makers of testosterone replacement therapies promising men stronger libidos, increased muscle mass, and weight loss resulted in dramatic increases in the number of men taking the hormonal supplements, according to a new study published in the Journal of the American Medical Association. The study, conducted by researchers with the University of North Carolina, Chapel Hill, analyzed data on the initiation of testosterone treatment and use based on commercial insurance claims with ratings in 75 television markets from 2009 to 2013. The study area included more than 17 million commercially insured men. Researchers found that more ... Read More