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Paula Deen 27 articles

Long-term effects of new weight loss drug are yet to be determined

The diabetes drug turned weight loss drug is faring well in post-market studies when it comes to helping patients lose weight, but it could take months or years before serious side effects surface. The drug liraglutide was approved in January 2010 as a treatment for type 2 diabetes. Drug maker Novo Nordisk marketed the drug under the brand name Victoza, and hired Paula Deen, the now-former Food Network star, to be the drug’s spokesman. Paula even touted her weight loss since starting treatment with the drug. Paula wasn’t the only Victoza user who lost weight. The weight loss was noted in ... Read More

Novo Nordisk becomes top diabetes drug seller with Victoza

Danish drug company Novo Nordisk has become the top seller of diabetes medications thanks to its blockbuster type 2 diabetes treatment Victoza (liraglutide), which brought in a whopping $2 billion in sales, up 15 percent over last year. Novo Nordisk displaced Sanofi, which sells numerous insulin products including Lantus, insulin-delivery devices as well as the diabetes drugs Lyxumia (lixisenatide) and Amaryl/Amarel (glimepiride). Victoza was approved by the Food and Drug Administration (FDA) in 2010 and became one of the newer members of a new class of diabetes medications known as incretin mimetics. Other drugs in this class include Byetta/Bydureon (exenatide) ... Read More

NBA great Dominique Wilkins is new spokesman for diabetes drug Victoza

Drug maker Novo Nordisk is hoping NBA great and Hall of Famer Dominique Wilkins can promote its type 2 diabetes drug Victoza in a better light than its former spokesperson, celebrity cookbook author Paula Deen. Novo Nordisk has teamed up with Wilkins to launch Dominique’s Diabetes Dream Team, a national initiative to help adults with type 2 diabetes customize a “full-court approach” to managing their disease. “Dominique’s Diabetes Dream Team will highlight three key components of a successful diabetes management plan: a balanced diet, regular exercise, and proper medication as needed,” the news release states. Wilkins takes an injection of ... Read More

Novo Nordisk tests high doses of diabetes drug Victoza as weight loss treatment

Drug maker Novo Nordisk is testing high doses of its type 2 diabetes drug Victoza as a possible treatment for obesity. However, analysts are questioning whether it will work well enough to be a commercial success. Victoza was initially marketed by Novo Nordisk using celebrity chef Paula Deen. The company quickly discontinued the contract with Deen after the Southern chef was heavily criticized for making racist remarks. The drug is in a class of medications known as glucagon-like peptide 1 dugs, or GLP-1. Other drugs in this group include Byetta, made by Bristol-Myers Squibb and AstraZeneca. GLP-1 drugs are in ... Read More

Type 2 diabetes drug Victoza may improve vascular health but poses cancer risk

Victoza, a type 2 diabetes treatment that works to regulate glucose, may improve the condition of arteries and possibly protect against heart attack or stroke, a new report shows. However, that benefit will have to be weighed against the drug’s cancer risks. Victoza, also known as liragliutide, is an injection made by Novo Nordisk to treat high blood sugar in type 2 diabetics. Many people may be familiar with the drug’s former spokesperson, celebrity chef Paula Deen, who after accepting the company’s offer to front their drug, admitted she was diagnosed with type 2 diabetes two years prior. She has ... Read More

Novo Nordisk dissolves diabetes drug Victoza partnership with Paula Deen

Drug maker Novo Nordisk announced it was distancing itself from Southern cookbook author Paula Deen after she admitted using racist remarks and downplaying its offensive nature. The former Food Network star, known for her fattening and fried dishes, was serving as a spokesperson for Novo Nordisk’s Type 2 diabetes drug Victoza after admitting last year that she had been diagnosed with the chronic disease two years prior. Deen had built an empire on her celebrity, spinning relationships with companies such as Target, Smithfield Meats, and Wal-Mart. However, since news of her comments went viral, Deen’s multimillion-dollar merchandise and media empire ... Read More

Will Novo Nordisk be the next company to drop Paula Deen for making racist comments?

Celebrity Chef Paula Deen’s confession that she has used the “N word” and told jokes that could be perceived as racist during a video deposition as part of a $1.2 million lawsuit filed against her by a former employee has landed her in a mess of trouble and it seems she just can’t bail herself out. When trying to rationalize why she told racial jokes she replied, “It’s just what they are – they’re jokes… most jokes are about Jewish people, rednecks, black folks…Gays or straights, black, redneck, you know. I just don’t know – I just don’t know what ... Read More

A year after diabetes diagnosis, Paula Deen introduces new line of ‘finishing butters’

Paula Deen, Food Network’s Southern belle of high-fat, sugary recipes, is putting her face and name on packages of flavored butters. Paula Deen’s finishing butters will be sold at Wal-Mart stores across the country, and beg the question whether Paula is more serious about promoting healthy eating since revealing her type 2 diabetes diagnosis last year, or about making money from sales of somewhat unhealthy products. The celebrity chef and cookbook author admits she kept her type 2 diabetes diagnosis hidden for three years – meanwhile continuing to prepare high-fat and sugary recipes on her TV show – until drug ... Read More

Novo Nordisk testing higher doses of Victoza as weight loss drug for obese diabetics

Novo Nordisk is hoping data from a phase III trial involving a higher dosage of its type 2 diabetes drug Victoza (liraglutide) will show it can help overweight and obese people with the chronic disease lose weight. The first of three studies in the pharmaceutical company’s SCALE clinical program showed promising results. Patients given a high (3mg) dose achieved a 6 percent reduction in weight compared to a 2 percent reduction in patients taking a placebo. Victoza is already approved in 1.8 mg dosage, and previous studies have shown the drug can reduce weight in patients by 5 percent. The ... Read More

Paula Deen fesses up about her diabetes diagnosis, partnership to promote diabetes drug

Food Network star Paula Deen says she was heartbroken when, in 2009, she was diagnosed with type 2 diabetes. “I loved my life and wondered, is my whole life gong to have to change? I had umpteen cookbooks and a cooking show,” the Southern cookbook author told a full theater of fans at Florida Hospital’s Cooking to a “Healthy 100” program. Deen was asked to kick off the program and highlight menu items at 16 local eateries that vowed to serve up healthful foods. Deen was so traumatized about her diagnosis because she had built an empire – and made ... Read More