How ethical is it for pharmaceutical companies to target consumers with advertising for their prescription drugs? Consider this: The United States is one of only four countries that allow direct-to-consumer advertising. (The others are New Zealand, Bangladesh, and South Korea.) What the public is more apt to see or read about a drug is not breaking news or scientific studies, but rather advertiser-crafted sound bites or celebrity endorsements of medications heavily advertised on television and magazines. Rather than relying on the guidance of a health care professional to determine the best drug for a patient, patients now enter doctor’s offices ... Read More
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