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Public Strategies 1 articles

Massey Energy hires PR agency to revamp image after mining disaster

The board of Massey Energy, parent company and owner of Upper Big Branch Mine in West Virginia where 29 miners died in explosion earlier this month, is seeking a public relations boost from a Texas-based firm with political connections. Since the tragic explosion on April 5, Massey’s safety record has come to the public’s attention, revealing a systemic disregard for critical safety measures that could have prevented the disaster had they been followed. The incident has placed Massey Energy and its controversial CEO Don Blankenship under fire from all directions. On the outside, federal regulators, safety advocates, and victims’ families ... Read More