GlaxoSmithKline (GSK) says it will hire doctors to market its drugs to the medical community in an effort to mend its tarnished reputation following a $3 billion fraud settlement over questionable marketing practices. Since 2012, when GSK was accused of illegally promoting its antidepressants Paxil and Wellbutrin and failing to report safety data on its blockbuster diabetes drug Avandia, the drug company has been reforming its marketing efforts to provide more transparency. “We’ll continue to disseminate this very important information on drug benefits and risks, but we’re just not going to do that by hiring external speakers. We want to ... Read More
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