A series of tweets and retweets are questioning what Johnson & Johnson is up to with its latest Xarelto ad. “I saw this commercial for the novel anticoagulant Xarelto the other day and it seemed a bit misleading,” tweeted ProPublica Senior Editor Charles Ornstein. The ad featured a Xarelto user, Tiffany, donning a leather jacket and walking around motorcycles. The disclaimer on the bottom of the screen read, “As with any blood thinner, Tiffany had to stop riding her motorcycle while taking Xarelto.” That’s because if someone taking a blood thinner is in an accident they generally have more serious ... Read More
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